{"id":8626,"date":"2022-04-05T13:11:21","date_gmt":"2022-04-05T13:11:21","guid":{"rendered":"https:\/\/itpathsolutions.com\/?p=8626"},"modified":"2024-07-23T07:17:57","modified_gmt":"2024-07-23T07:17:57","slug":"how-to-build-a-robust-live-stream-video-shopping-application","status":"publish","type":"post","link":"https:\/\/www.itpathsolutions.com\/how-to-build-a-robust-live-stream-video-shopping-application\/","title":{"rendered":"How To Build a Robust Live Stream Video Shopping Application?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you reckon a recent purchase that you made after watching a video or a livestream video about the product? Many of us have and for a good reason. This is because videos or livestreams have a unique ability to build trust and confidence among viewers, often leading to purchases. The interactive videos enable users to watch and shop at the convenience of sitting at home. This is why, <\/span><b>live-streaming video shopping application development<\/b><span style=\"font-weight: 400;\"> has emerged as a potential trend in the marketplace development.\u00a0<\/span><\/p>\n<p><b><i>But what is a live streaming video shopping application and how it is changing the marketplace game, we will find out in this blog.<\/i><\/b><\/p>\n<h2><strong><span style=\"color: #3366ff;\">What is a live-stream shopping application?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Live stream shopping apps or Video shopping apps are becoming a game-changer in eCommerce, providing a greater abundance of convenience for consumers. It is a great combination of real-time interaction and online shopping, keeping the users entertained during the shopping. Video shopping platforms give opportunities to retailers that can offer their range of products to buyers through live video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the survey by <\/span><a href=\"https:\/\/coresight.com\/research\/competitions-and-festivals-heat-up-the-live-shopping-space-livestreaming-latest-september-2021\/\"><span style=\"font-weight: 400;\">CoreSight<\/span><\/a><span style=\"font-weight: 400;\">, the US live-streaming shopping market will reach $25 billion by 2024. China\u2019s live-streaming market has already surpassed $100 billion in 2023. That means live streaming commerce is emerging as a trend that brands and retailers are required to adapt to stay ahead of the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can develop both, a combination of video ( a prerecorded video) and live streaming shopping applications, or stick to either one depending on your application scope.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under video shopping platforms, businesses use video content to promote and sell products and services online. Audiences can quickly discover, evaluate, and buy products from a single place through <\/span><a href=\"https:\/\/itpathsolutions.com\/solutions\/live-multimedia-streaming-app-development\/\"><span style=\"font-weight: 400;\">video shopping apps<\/span><\/a><span style=\"font-weight: 400;\">. So these platforms can make everything easy for the consumers. Unlike endlessly scrolling through pages, videos are presented to the audience to make a purchase decision.<\/span><\/p>\n<h2><strong><span style=\"color: #3366ff;\">How did the live video streaming shopping application concept originate?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Taobao Live, launched in 2016 on Alibaba\u2019s app made the concept humoungously popular. It was the first live streaming that entertained shoppers and gained results. Later, during Singles\u2019 Day 2017, Alibaba reused the concept in the \u201cSee Now, Buy Now\u201d fashion show.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea was to let users see the link to the product as the models run the walkway. The brand saw a dramatic rise in the merchandise value generated, almost over 150% each year between 2017 and 2019. This is how the concept evolved, and it is where we see it today.<\/span><\/p>\n<p><b>Having said that, the concept became so popular worldwide, that big brands like\u00a0\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jacquemus<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Walmart<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ShopShops<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NTWRK<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram Live Shopping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Popshop Live <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of them joined the live-streaming bandwagon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the report, the <\/span><a href=\"https:\/\/coresight.com\/research\/coresight-bites-which-us-consumers-are-embracing-livestream-shopping\/\"><span style=\"font-weight: 400;\">US live commerce market<\/span><\/a><span style=\"font-weight: 400;\"> will surge by $35billion in 2024.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No wonder why, <\/span><a href=\"https:\/\/www.youtube.com\/watch?reload=9&amp;v=Is6SZQj0Q1A\"><span style=\"font-weight: 400;\">Samsung <\/span><\/a><span style=\"font-weight: 400;\">launched the Samsung Galaxy S22 in a virtual setting.<\/span><\/p>\n<h2><strong><span style=\"color: #3366ff;\">Benefits of Live Video Shopping Mobile App<\/span><\/strong><\/h2>\n<h4><strong>Better engagement<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Targeted audiences are quickly convinced with attractive video presentations and timers. Live videos or prerecorded videos provide better engagement and quick attention than live pages. As such they lead to better user engagement and eventually better ROI.\u00a0<\/span><\/p>\n<h4><strong>Increase sales<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Video shopping apps, also referred to as live streaming apps boost your sales and conversions, currently, people like attractive and eye-catching videos, and thus videos can produce a higher click-through rate, it is a better way to do brand building and increase ROI.\u00a0<\/span><\/p>\n<h4><strong>Improves Brand Image:\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Live video streaming shopping apps help brands interact with users in real-time. As a result, businesses can learn about users\u2019 emotions and feedback. This can help them provide a better-customized user experience in the future.\u00a0<\/span><\/p>\n<h4><strong>Connect Influencers, Consumers, and Merchants<\/strong><\/h4>\n<p><b>On-demand video shopping apps<\/b><span style=\"font-weight: 400;\"> bring together influencers, consumers, and merchants on a single platform, this way consumers don\u2019t need to switch between platforms to buy a product, and the purchase process can be done on a single platform.<\/span><\/p>\n<h4><strong>Reduce Channel Wastage<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Your <\/span><b>live video shopping app<\/b><span style=\"font-weight: 400;\">s can help you reduce the wastage of ad money by showcasing your ads on a single platform. Unlike other forms of advertising where you might need to go multi-channel, you can simply promote your app on a single platform.<\/span><\/p>\n<h4><strong>Authenticity:<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">As mentioned above, live videos or prerecorded videos help users in building trust. The greater the trust users have in business, the better sales results they can achieve.<\/span><\/p>\n<h2><strong>How to develop a livestream video shopping application?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The above information might compel you to create a <\/span><b>live-stream video shopping <\/b><span style=\"font-weight: 400;\">application for your eCommerce business. And here we are, (a renowned <\/span><b>live video<\/b> <b>streaming shopping app development company<\/b><span style=\"font-weight: 400;\">) happy to help you develop one. Here is an outline of how IT path Solutions will assist you in live-stream video shopping application development.<\/span><\/p>\n<h3><strong>Defining the target audience:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After analyzing your requirements, we will define the target audience for your application.\u00a0<\/span><\/p>\n<h3><strong>Tech stack selection:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Based on our years of experience, our development team will assist you in choosing the <\/span><b>best tech stack<\/b><span style=\"font-weight: 400;\"> for the app. For selection, we will take into consideration, your budget, timeline, and platform requirements.\u00a0<\/span><\/p>\n<h3><strong>Designing an interactive user interface:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Our team of skilled designers will ensure that the product has a user-friendly UI, with intuitive design and easy-to-navigate pages.\u00a0<\/span><\/p>\n<h3><strong>Feature integration:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We will help you shortlist the features that you should include in your video shopping application. Once it is shortlisted, we ensure smooth integration of the same.\u00a0<\/span><\/p>\n<h3><strong>Payment gateway integration:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In today\u2019s digital shopping world, you can not get away without incorporating payment gateways. Integration of robust payment gateways from our end will ensure a smooth checkout.\u00a0<\/span><\/p>\n<h3><strong>eCommerce integration:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We ensure effortless merging of live streaming with your eCommerce shopping store.\u00a0<\/span><\/p>\n<h3><strong>AI and Data Analytics implementation:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">IT Path solutions will help in leveraging the innovative <\/span><a href=\"https:\/\/www.itpathsolutions.com\/services\/ai-ml-development\/\">AI<\/a><a href=\"https:\/\/www.itpathsolutions.com\/services\/ai-ml-development\/\"> technology<\/a><b> in video streaming apps<\/b><span style=\"font-weight: 400;\"> to provide your users with personalized content. The use of data analytics insights will aid in gaining user behavior insights.\u00a0<\/span><\/p>\n<h3><strong>Quality testing:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We perform rigorous testing of our products to ensure bug-free application development.\u00a0<\/span><\/p>\n<h3><strong>Maintenance:<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once the application is launched, we make sure that we maintain the application and monitor its performance. If any downside is observed, we help you with that too.<\/span><\/p>\n<h2><strong><span style=\"color: #3366ff;\">The major features of the live-stream video shopping application:<\/span><\/strong><\/h2>\n<h4><strong>Live streaming<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">There are several types of <\/span><b>video shopping apps<\/b><span style=\"font-weight: 400;\">, including video live-streaming apps. We can use it as a live streaming feature in video shopping apps, it will allow the presenters to conduct live streams to convey the product, give a demo, and present it to the audience in an entertaining manner.\u00a0<\/span><\/p>\n<h4><strong>Push Notification<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Using this feature, app owners can send messages, alerts, and notifications to app users to convey information to everyone.<\/span><\/p>\n<h4><strong>View products with high-quality images<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">This feature allows app users to view products with high-resolution quality with a few clicks in the app. It builds customer confidence in the products you sell.\u00a0<\/span><\/p>\n<h4><strong>Product Description<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">This feature allows shoppers to view detailed information about the product they are about to buy.<\/span><\/p>\n<h4><strong>View Product Review and Rating<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Under this feature, you can easily improve customers\u2019 experience and provide top-level services based on reviews and ratings.<\/span><\/p>\n<h4><strong>View Order History<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">This feature allows the admin to view order history statistics and any data about the customer\u2019s shopping process.<\/span><\/p>\n<h4><strong>Payment Gateway<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">By integrating a payment gateway into the app, you will ensure the security of financial transactions and provide a reliable payment system to the app users.<\/span><\/p>\n<h4><strong>Behavior tracking<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">It is important to find out what content interests your user, and this can be found according to the searches saved in the back-end. This feature allows the admin to push recommendations to the app users as that will generate interest in the users. So this way you get a chance to promote your content and get more views from users.<\/span><\/p>\n<h2><span style=\"color: #3366ff;\"><strong>What is the cost of live-stream video application development?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Developing a <\/span><b>video-streaming shopping application<\/b><span style=\"font-weight: 400;\"> will not break the bank. Our <\/span><b>cost of application development <\/b><span style=\"font-weight: 400;\">usually ranges between $15,000 to $30,000 and the average turnaround time is 6 weeks to 12 weeks depending on the complexity of the application.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<th style=\"text-align: center;\" bgcolor=\"#38b6ff\">Type of Development<\/th>\n<th style=\"text-align: center;\" bgcolor=\"#38b6ff\">Cost Range<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">MVP Development<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$5,000 &#8211; $10,000<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Mid-size App Development<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$15,000 &#8211; $20,000<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Enterprise-size App Development<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$30,000 &#8211; $50,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We also provide a Hire developer facility where you can hire a vetted developer starting at the rate of $18-20 per hour. You can hire the developers monthly at the rate of $3000 per month.<\/span><\/p>\n<h2><strong><span style=\"color: #3366ff;\">Conclusion<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As we are moving towards a more digitized shopping world, the sky is the limit. Developing <\/span><b>video shopping apps<\/b><span style=\"font-weight: 400;\"> can be successful in engaging more audiences, increasing sales, and enhancing brand awareness. If you are looking to build on-demand <\/span><a href=\"https:\/\/www.itpathsolutions.com\/solutions\/live-multimedia-streaming-app-development\/\"><b>live-streaming shopping apps<\/b><\/a><span style=\"font-weight: 400;\">, and you need to understand the benefits and features of this application, do drop us a line below so we can provide a free NDA-backed consultation to polish your idea further.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you reckon a recent purchase that you made after watching a video or a livestream video about the product? Many of us have and for a good reason. This is because videos or livestreams have a unique ability to build trust and confidence among viewers, often leading to purchases. The interactive videos enable users [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[],"post_industries":[],"post_technologies":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Build a Robust Live Stream Video Shopping Application?<\/title>\n<meta name=\"description\" content=\"Expand your e-commerce business through livestream shopping platform development. 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